Client
Mundial
Year
2023
Deliverables
Visual identity, typography and color palette.
Overview
Mundial Cleaning is a home cleaning company in New York with a young, laid-back attitude. Its audience is made up of people with busy routines who look for efficient ways to keep their homes in order. The visual identity project set out to translate this personality into a brand that brings the service closer to a young, dynamic audience.
Challenges
In a market marked by generic, predictable communication, Mundial needed to build an image of its own and stand apart from the industry's traditional references. The challenge was to create an identity with more energy and personality, without compromising the professionalism and trust a home cleaning service requires.
Approach
The identity breaks with the category's conventional visual language through strong, expressive typography combined with a vibrant color palette. These choices stem from Mundial's young, laid-back personality, bringing energy to its communication without losing the brand's clarity and professional character. Together, they establish a direct, recognizable visual language aligned with the audience the company wants to reach.
Result
An identity that sets Mundial Cleaning apart from the industry's usual communication and brings the brand closer to a young, busy audience. The combination of typography and color gives the company personality and communicates an efficient, contemporary and professional service.
01 / 14
Next
project
Sahab
Contact
Let's talk.
Phone
+55 83 99362-8283Every brand starts with a challenge. Tell us a little about your business, your ideas and what you want to build. We'll get to know your project and see how we can help.