Client
Sahab
Year
2025
Deliverables
Market research, strategic positioning, design system, visual identity and packaging.
Overview
Sahab offers a sensory journey inspired by the cultural heritage of Arabic scents. Each fragrance carries a story of its own, built from the meeting of traditional references and a contemporary approach to perfumery.
Challenges
The brand needed to connect its founders' cultural legacy with the world of contemporary perfumery. The challenge was to convey luxury and individuality without creating a distant or impersonal image, preserving closeness and authenticity in its relationship with customers.
Approach
The name Sahab means “cloud” in Arabic and became the starting point for building the identity. This reference was translated into a symbol that represents clouds in a subjective way, exploring their lightness and fluidity. In the applications, textures inspired by their appearance extend the concept and create a visual connection with the ethereal nature of the fragrances. The communication combines elegance and intimacy, bringing the brand's cultural heritage closer to a contemporary experience.
Result
A brand world that connects the tradition of Arabic scents with a contemporary visual expression. The cloud concept runs through the identity and its applications, creating an atmosphere of its own for the fragrances and enhancing the personal experience of each customer.
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