Client
Sha
Year
2024
Deliverables
Market research, strategic positioning, design system and visual identity.
Overview
Sha is a jewelry brand that combines the tradition of personalized Arabic names with contemporary design and fine jewelry making. More than adornments, its pieces are conceived as expressions of identity and style, honoring each customer's personal story.
Challenges
The project set out to build a brand able to represent its founders' essence and create a connection with its customers. The challenge lay in balancing different dimensions: cultural heritage and contemporary trends, the delicacy of the jewelry and the strength of the personal identity of those who wear it.
Approach
Air was chosen as the symbolic element of the brand, bringing a reference to lightness and fluidity to the construction of the identity. This idea guided the development of custom typography with soft lines and a contemporary expression. A palette of black, dark green, brown and beige completes the system, combining sophistication and naturalness. In its communication, the brand balances a refined presentation with a language close to its audience.
Result
An identity that positions Sha as a jewelry brand with an expression of its own, connecting the tradition of personalized Arabic names with a contemporary aesthetic. Each piece reinforces this relationship between jewelry, identity and personal story, turning the product into an individual expression.
01 / 23
Next
project
Salada
Contact
Let's talk.
Phone
+55 83 99362-8283Every brand starts with a challenge. Tell us a little about your business, your ideas and what you want to build. We'll get to know your project and see how we can help.