Client
Terraço
Year
2025
Deliverables
Rebranding, visual identity and brand platform.
Overview
Founded in 1979, Terraço Pizzaria has built a history of more than four decades and a special relationship with the families of Sete Lagoas. After 46 years, the rebranding project set out to update the brand and visually express what has always been part of its essence: warmth, joy and quality.
Challenges
Over the years, the company evolved, but its visual identity remained tied to an earlier chapter of its history. The brand no longer fully represented the experience the pizzeria offers, nor did it reflect the affection built with its customers. The challenge was to bring Terraço's image closer to the reality of the brand, while respecting its history and its recognition in the city.
Approach
The rebrand started from one principle: renew without erasing the history. The identity was developed to express the attributes that have been part of Terraço since its beginning, with custom typography created to give the brand personality and build a visual signature of its own. The elements of the visual system were guided by the pizzeria's relationship with the families of Sete Lagoas, conveying its warm, cheerful and approachable character.
Result
A renewed identity, aligned with Terraço's evolution and with the relationship built with its community over 46 years. The new visual language preserves the brand's recognition while presenting its history from a contemporary perspective.
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