PTEN

Every brand has an idea capable of changing the way it is perceived. Our job is to find it and give it shape.

The studio

Independent branding studio.

Nil, founder of Studio Nil Brands Co.

Studio Nil Brands is an independent studio founded by Nil, a Brazilian designer with over 14 years of experience developing brands for different markets and segments. Every project begins with an understanding of the business, its context and the space the brand can occupy. From there, strategy and creative direction guide the building of identities with personality, intention and consistency.

Nil — Founder and Brand Designer.

Let's talk

Services

Strategy to direct. Design to express.

We build brands from well-founded decisions. From defining the positioning to the identity and its applications, every stage helps shape a coherent, recognizable brand.

  1. 01

    Brand Strategy

    Before defining how a brand will be perceived, it is necessary to understand what it stands for and where it intends to go. We analyze the business, the market and its audiences to establish the positioning, value proposition and guidelines that support its decisions. Strategy defines the territory the brand intends to occupy and guides how it is built.

    • Brand strategy
    • Positioning
    • Research and analysis
    • Brand architecture
  2. 02

    Naming

    Finding a name takes more than a good idea. Meaning, sound, cultural context and differentiation all have to be considered. We develop names based on strategic and linguistic criteria, seeking a verbal expression of its own, aligned with the positioning and with the potential to build recognition.

    • Name research
    • Concept development
    • Verbal strategy
    • Preliminary availability check
  3. 03

    Visual Identity

    A brand needs a visual language that expresses its identity and is recognized over time. We start from the concept and positioning to build systems that bring together symbols, typography, colors and graphic elements. The result is an identity with its own character, ready for different contexts and applications.

    • Visual identity
    • Art direction
    • Graphic systems
    • Brand guidelines
  4. 04

    Design & Applications

    An identity needs to stay coherent when it leaves the screen and becomes part of everyday life. We develop packaging, corporate materials and other applications, considering function, format, materiality and production. Each extension broadens the brand's presence without losing its connection to the visual language.

    • Packaging
    • Stationery
    • Brand materials
    • Applications direction
  5. 05

    Digital

    In the digital environment, identity and functionality need to work together. We design websites and digital experiences that organize information, make navigation easier and translate the brand's language into interfaces. Every decision considers both the experience of those who use it and the goals of the business.

    • Websites
    • Landing pages
    • Digital experiences
    • Digital visual direction

Selected work

Design that starts with intention.

Every brand starts with a strategy and takes shape through design.

Sáltea

  • Branding
  • Packaging

A brand that turns an everyday ingredient into a brand experience. Strategy, identity and packaging combine flavor, confidence and personality to give Sáltea a presence of its own in the category.

Terraço

Terraço

  • Rebranding

After 46 years, Terraço’s rebrand refreshes the identity without erasing its history. The new language brings the brand’s image closer to the warmth and joy it shares with families in Sete Lagoas.

Muna

Muna

  • Brand Strategy
  • Visual Identity

An authorial brand that doesn't need to become someone else to be noticed. The custom-drawn logotype gives rise to the symbol, the patterns and a discreet identity built on choices of its own.

Flügn

Flügn

  • Brand Strategy
  • Branding
  • Packaging

Equipment for camping, adventure and wellness with Scandinavian design. The geometric, modular identity, led by orange, translates freedom and movement for beginners and seasoned outdoor lovers alike.

Flint

Flint

  • Visual Identity
  • Naming

For a Polish company with more than 500 professionals, the identity balances solidity and elegance. Custom typography and an adaptable “N” express a brand ready to respond to the specific needs of each project.

Mundial

Mundial

  • Visual Identity

An identity that challenges the impersonal language of residential cleaning. Bold typography and vibrant colors give Mundial a youthful, approachable and professional personality for busy clients.

Sahab

Sahab

  • Branding
  • Packaging

Sahab means “cloud” in Arabic — an idea that shapes the symbol, textures and packaging. The identity brings the heritage of Arabic perfumery into a contemporary, light and sensorial expression.

Sha

  • Branding

Inspired by the concept of air, Sha's identity connects the cultural heritage of personalized Arabic names with a contemporary expression. Custom typography and a palette of deep tones convey a jewelry brand that unites delicacy, strength and personal expression.

Salada

Salada

  • Branding
  • Naming
  • Packaging

Strategy, naming, identity and packaging build a brand of vegetables grown on a pesticide-free area. Original illustrations and vibrant colors translate the attributes of freshness, health and quality into warm, accessible communication.

U Pizza

U Pizza

  • Visual Identity
  • Packaging

U Pizza serves folded slices topped with a filling chosen by each customer. This distinctive way of eating pizza also shapes the identity: the folded slice forms a “U” and sets the stage for a visual world of its own.

Experience

Experience that broadens perspectives.

Since

More than a decade connecting strategy and design to build brands.

2012

Projects developed

Branding, naming and visual identity projects developed from concept to application.

350+

Recognition

Awards, publications and projects selected for curated galleries by international curators.

Countries served

From a studio in Brazil to brands in 21 countries.

Projects developed for businesses across different markets and cultural contexts.

Contact

Let's talk.

Have a project in mind or a brand that needs a new direction? Tell us a little about your business, your goals and what you want to build. We'll get to know the challenge and see whether we can work together.